Are you squandering your time on leads that won’t likely convert and bring you money?
It comes as no surprise!
Choosing which leads are highly qualified might be difficult when a sales representative is given so many leads. And many people wind up wasting their time on leads that aren’t really qualified.
Organizations produce an average of 1,877 leads every month, according to program. However, lead generation overlooks a crucial element for obtaining a substantial return on investment.
Instead of having a ton of low-quality leads, it is preferable to prioritize high-value leads.
Lead quality will always prevail over lead quantity.
Our customer success team’s main objective is to provide each client with a satisfying and lucrative experience. We routinely get input from our customers to update our product and always have space for development in order to enhance their experience.
We investigate the possibility of new features and discover problems in the comments. We respond to their issue descriptions and go to work on any workable suggestions.
We learned that one of our clients had been having a problem for months through communication between our customer success team and that client. Differentiating between leads with the potential to convert and those without proved to be a challenge for them. Unfortunately, they were spending a lot of time doing this.
The client started to feel trapped in a loop of attempting to identify what causes attention. To spend more time on them and increase conversions, they needed a means to identify which leads were worthwhile pursuing.
We made the decision to have a conversation with our other clients to confirm this issue.
When we started asking for client input, the replies we got were quite beneficial. It turns out that everybody was dealing with the same problems.
As a result, we had a clearer idea of what our clients expected from us. From our consumers, we were able to glean insightful information that helped us create a methodology for assessing leads.
Our product team started thinking after receiving the comments from the customer success team and relaying it to them. We placed ourselves in our client’s position and identified potential obstacles in order to tackle their concerns. Those were,
- Removing uncertainty and spotting interesting opportunities
- Boost conversion rates
- Simplifiy the converting procedure
- An increase in sales output
- Reduce the amount of manual labor
The sales representatives may do this if they are aware of the high-value leads. The prospects must be quantitatively valued for that. As a result, we made the decision to create a lead scoring program to fix the problems.