Despite the fact that the words are occasionally used interchangeably, it’s crucial to understand the distinction between a company’s sales process and its sales technique. Your sales process, which serves as a guide for their effectiveness in selling, is strictly followed by your salespeople. Contrarily, a sales methodology is the theory or idea that guides your team’s sales strategy.
For instance, your team may employ the Solution Selling technique, which emphasizes meeting prospects where they are and creating custom solutions that take into account their individual difficulties or goals. The Challenger Sale is another well-liked sales technique where sellers inform prospects about the market, particular business consequences, and market potential.
Your team may use a variety of sales strategies to enhance their sales process; make sure to investigate them all to choose the one that will work best for your company.