Any sales process must include engaging prospects and consumers. However there are obstacles to overcome in order to accomplish it correctly. You could be left wondering if it’s even possible to increase the effect of your customer-facing and revenue-generating teams due to workflow inefficiencies, communication gaps, tool sprawl, and data silos.
The sales engagement platform, at the heart of a multibillion-dollar market, is the force multiplier businesses require to boost productivity and enhance outcomes at every level of the sales cycle. Sales engagement offers insights that boost momentum for all of the process’ goals for sales executives, managers, and reps. Workflows across various teams and stages may be streamlined, fostering departmental synergies and enhancing the efficiency of individual reps.
How does sales engagement work?
It’s important to completely comprehend what sales engagement comprises and how it varies from other sales concepts before putting it into practice. Calls, emails, and face-to-face meetings are all included under the term “sales engagement,” which also refers to any contacts between sales representatives and customers. The quality of outreach and regular measures of feedback and data are also critical components of sales engagement, which goes well beyond conventional outreach.
90% of sales leaders state they want to invest in technologies to support their reps’ more effective engagement with prospects and customers, demonstrating the exponential growth of the sales engagement technology market. Given that organizations that effectively engage their consumers perform 23% better than their rivals, experience 63% reduced customer turnover, and gain 55% greater wallet share, this is only logical.
In particular, for already-busy sales managers, sellers, and marketing teams, sales engagement might seem like an unreachable ideal without the right processes and tools for assistance. Hence, in an effort to align their teams, enhance process visibility, and boost business outcome predictability, an increasing number of firms are now utilizing sales engagement technology.